by Ben Tortora on December 15, 2009
For many web traffic analysts, most would have some great skills in analysing and crunching numbers and data, generating pretty graphs and reports, as well as some marketing insights on how to take action. However one skill that might have been so prevalent is the ability to generate Regular Expressions (or regexs as they are known in the developer world). In fact, many first time programmers struggle with generating them properly.
With Google’s goal conversion and filtering now all being able to accept regexs all over the place, it is a skill all analytics people should have up their sleave, rather than running to the dev team. [click to continue…]
by Ben Tortora on December 3, 2009
This post is probably a little bit more technical and on the programming side than others on this blog. It’s because of the fact that now your Google Analytics code won’t be blocking the rendering of the rest of your website. It does this by loading the code asynchronously. Find out the benefits of this by reading the full post. [click to continue…]
by Ben Tortora on November 17, 2009
Today I was doing some analysis for a particular client that was suffering from some keyword cannabilisation and we needed to work out how to overcome the problem. I wanted to do some analysis on the page’s history as they had quite a lot of historical analytics data. I actually stumbled across a handy little report that I thought would benefit the wider community, especially when you are working with your SEO strategists. [click to continue…]
by Ben Tortora on November 6, 2009
So as I am sure all of you are well aware, Google Analytics is in the process of rolling out a whole stack of new features throughout all there users, with the major pitch towards it being “intelligent.” And I for one am finally glad that we can pivot on data and do some crazy analysis, bending and twisting it in ways unimaginable even for a European gymnast. What we will do now is go through each of them and I’ll give my thoughts on how I plan to use them. [click to continue…]
by admin on October 8, 2009
One of the most confusing things for people once they begin to use analytics and really start to drill down into the data is seeing entries or information where Google Analytics displays that it isn’t quite too sure what is going on. So in this post I will highlight some of the ones I commonly see and offer a brief explanation on how to interpret the data. [click to continue…]
