When Things are Not Set
One of the most confusing things for people once they begin to use analytics and really start to drill down into the data is seeing entries or information where Google Analytics displays that it isn’t quite too sure what is going on. So in this post I will highlight some of the ones I commonly [...]
Continue Reading →Tag Your Visitors With Cookie Hacks
If you haven’t already noticed, I have been researching quite a bit regarding hacking up the standard Google Analytics code, specifically how cookies are set, in order to further refine the data that you are collecting. This week was inspired off a post from the Official Google Analytics Blog outlining a few tips regarding adding [...]
Continue Reading →Whose Reading Your Whole Blog Post?
Most blogs that I read/visit regularly have only a snippet or extract about the post on the homepage or its series of archives. This I feel is a great idea because it allows me to read a sentence or two before I decide to progress. However, what I have always wondered is what the click [...]
Continue Reading →Google Analytics Cookies Lie
Over the last few weeks I have been going through the nitty gritty of the actual Javascript that is used by Google Analytics. And what I have found regarding how the Google Analytics Cookies work has shocked me. I cannot believe there hasn’t been more of an uproar about it on the Internet. When I [...]
Continue Reading →3 Great Analytics Education Websites
For most businesses, having a dedicated, inhouse analytics specialist would not be a cost effective exercise. And whilst I am the first to promote that as many resources as possible should be put towards online marketing, website development and analysis, most businesses will never take those steps. So where does that leave you in your [...]
Continue Reading →What Is Skewing Your Data
Most analytics professionals will tell you almost immediately that there is no such thing as 100% accurate website traffic data. And they would be perfectly correct in saying so. However, there are many tasks and everyday type browsing that would be skewing the results to appear more successful than they actually are. I will outline [...]
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