So as I am sure all of you are well aware, Google Analytics is in the process of rolling out a whole stack of new features throughout all there users, with the major pitch towards it being “intelligent.” And I for one am finally glad that we can pivot on data and do some crazy analysis, bending and twisting it in ways unimaginable even for a European gymnast. What we will do now is go through each of them and I’ll give my thoughts on how I plan to use them.

• Engagement Goals – I think these are great for brand new websites with little to no feedback on how the design they chose is working for them. Also, if it is a blog, the time on site and page views can be nice and high – you are hoping visitors are hanging around and reading as much as they can.
• Mobile Reporting – A must have for any website with a mobile version. A trend I am noticing as well is that due to the nature of mobile websites and their clean and simple UI, people are using the mobile version even though they are on a desktop.
• Advanced Analysis Features – Great for when the client requests that quick once off report. The power of advanced custom segments without having to go to the trouble of creating them.
• Multiple Custom Variables – This is fantastic, you can segment until the cows come home all your regular and repeat visitors, and detect patterns in their behavior.
• Custom Alerts – This feature is perfect on being alerted straight away of your online marketing campaign objectives. Rather than going into just to see how your tracking, you are alerted, get the report and leave, spending less time babysitting the data.

So if you already have these features available in your account, leave how your using them for your own campaigns in the comments!