This post is probably a little bit more technical and on the programming side than others on this blog. It’s because of the fact that now your Google Analytics code won’t be blocking the rendering of the rest of your website. It does this by loading the code asynchronously. Find out the benefits of this by reading the full post.
The reason why you should update to this piece of code (even though it is in beta) is that it can notably speed up the page load time of your website. With Google and the web itself starting to pay even more attention to the time it takes to load a website, you could actually be getting penalised and frustrating your users if it takes longer than needed to load one page.
How the javascript becomes faster is by dynamically generating and modifying Javascript objects as the page loads. This also has added benefits as has a less likely chance of freezing or not loading your page when it hits javascript code, meaning that the quality of the data it is collecting is a step closer to being even more accurate.
The other clear reason why you should be upgrading is the fact that it is working towards HTML5 standards, the biggest movement online currently. Any website that is taking the required steps in being cutting edge will greatly benefit all of its users.
So do your company, your website visitors, and the search engines a favour by migrating to the new code. Check out the instructions on how to upgrade your google analytics code provided by Google.
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